Digital marketing runs deep. It begins with a single thought or idea, and stems into a surrounding ecosystem of awesome. The beginnings of creating any digital marketing efforts center around goals. So this is where I will challenge you to beckon your inner "om" and really take a minute to come to terms with what it is YOU want to say.
Maybe you need a bit of flint before you can light the fire... I know before I write a blog post or begin another day compiling social conversations, I turn to my bits of digital inspiration. Think about what ignites your interest online, and then make a list of those things. Maybe it's fun, colorful graphics associated with a post. Maybe it's brand pages on Facebook having a live chat session. Or maybe it's a weekly video or podcast check-in from your favorite brand representative. But what is it about these pieces of inspiration that are so addicting? The key ingredient to all of these bits of inspiration is VOICE.
Voice is what gives your brand and your ideas a unique identity - a unique flavor. Just like your favorite candy bars! There's a reason that a Milky Way tastes differently than a Kit Kat - they are DIFFERENT and they talk to your taste buds DIFFERENTLY. Yes, they are still both candy bars, and they are still both delicious, but we encounter them differently and enjoy them for different reasons. Your brand and online conversations should hold that same power. Your readers enjoy your posts and materials for different reasons - and it's time to appeal to those multiple senses that will keep them enthralled.
So what are some goals you may wish to accomplish?
1) Building an online community for your customers
2) Having a personal relationship with your customers
3) Encouraging feedback from your customers
4) Inspiring your customers to share your materials
Notice what any of those goals may have in common? Yes, you guessed it. Voice once again makes all the difference in accomplishing any of these goals. UNLEASH your voice today!
Maybe you need a bit of flint before you can light the fire... I know before I write a blog post or begin another day compiling social conversations, I turn to my bits of digital inspiration. Think about what ignites your interest online, and then make a list of those things. Maybe it's fun, colorful graphics associated with a post. Maybe it's brand pages on Facebook having a live chat session. Or maybe it's a weekly video or podcast check-in from your favorite brand representative. But what is it about these pieces of inspiration that are so addicting? The key ingredient to all of these bits of inspiration is VOICE.
Voice is what gives your brand and your ideas a unique identity - a unique flavor. Just like your favorite candy bars! There's a reason that a Milky Way tastes differently than a Kit Kat - they are DIFFERENT and they talk to your taste buds DIFFERENTLY. Yes, they are still both candy bars, and they are still both delicious, but we encounter them differently and enjoy them for different reasons. Your brand and online conversations should hold that same power. Your readers enjoy your posts and materials for different reasons - and it's time to appeal to those multiple senses that will keep them enthralled.
So what are some goals you may wish to accomplish?
1) Building an online community for your customers
2) Having a personal relationship with your customers
3) Encouraging feedback from your customers
4) Inspiring your customers to share your materials
Notice what any of those goals may have in common? Yes, you guessed it. Voice once again makes all the difference in accomplishing any of these goals. UNLEASH your voice today!
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